Websites for Austin service businesses
A website that looks the part — and gets you the call.
Plenty of sites look good. Mine are built to make the phone ring and the calendar fill, designed around the one thing you need from a visitor: a call, an online booking or a quote request.
The free review is a short written look at your current site and the two or three changes I'd make first. No cost, no obligation.
I'm Sol Osiatynski. I spent fifteen years making Fortune 500 websites convert at Adobe and Evolv AI. Capital City Digital brings that same discipline to local businesses — and I do the work myself.
- Designed to get the call or booking
- Found on Google and in AI answers
- Estimators that make you the first call
- Ongoing help growing online
Why most local sites underperform
Most local websites explain what you do. Almost none of them ask for the work.
Three things go wrong on almost every local business site I look at, and “make it prettier” fixes none of them.
It doesn't look like what you are
The polished ones bury what the customer came for — the phone number, the hours, whether you can fix it today. The dated ones do worse: thirty years of doing the work properly, and a page that reads like a weekend operation. Either way the site is describing a business you aren't.
Whoever wrote it has never done your job
Most local site copy comes from a designer filling a text box — "quality service you can trust," "family owned and operated." Nothing only you could have said. Meanwhile the questions people actually arrive with — what this usually runs, how long it takes, whether you've seen this before — go unanswered until they call. If they call.
It was built once and abandoned
Handed over, never touched. Hours go out of date, the SSL certificate lapses, the Google listing drifts out of sync, and reviews go unanswered. A site is a thing you keep, not a thing you buy.
What I do
Everything that turns visitors into calls, from one person you can reach.
Most shops sell you a build and disappear. I build the site, make sure people can find it, give them a reason to call you, and stay on to keep it earning.
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Websites that look amazing and get the call
A new site in three to four weeks, designed around the one action that matters for your business — the call, the online booking, the quote request. Click-to-call and booking where thumbs can reach them, your real answers to your customers' real questions, and proof you're the real deal. Mobile first, and fast on a phone in a parking lot.
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Found on Google — and in AI answers
Built for search engines from the first line of code: local SEO structure, schema markup and a properly set-up Google Business Profile. And built for answer engines too — so when someone asks ChatGPT or Google's AI “who's good near me?”, your business is one they can confidently name.
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Estimators that make you the first call
Instant price-range tools, like my roofing estimator, built on your own prices. Customers get a real number in under a minute; you get their name, number and the job details before they've called anyone else.
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Ongoing help growing online
A regular conversation about what's working and what to do next: reviews, your Google profile, new service pages, which leads are worth chasing. When paid ads make sense, I'll tell you, and point you to people I trust to run them. Decisions are made from your call and booking numbers, not guesswork.
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Looked after, every month
Hosting, backups, and monitoring for uptime, SSL and DNS, so a lapsed certificate never takes you offline. Edits back within two business days, and reviews answered on a schedule.
SEO & AEO
Your customers don't just Google anymore. They ask.
More and more people ask ChatGPT, Google's AI Overviews or Siri for a recommendation instead of scrolling a list of links. Those tools recommend the businesses whose websites make the facts easy to find and easy to trust. Every site I build is set up for both kinds of search.
Show up on Google and Maps
The groundwork that decides whether you appear for “[your service] near me.”
- A page for each service and the areas you cover
- Local business schema markup
- Google Business Profile set up and kept current
- Fast load times and clean mobile pages
Get named in AI answers
Answer engine optimization: making your business the easy, credible answer.
- Your customers' real questions, answered plainly on the page
- FAQ and service structured data AI tools can read
- Name, address and phone consistent across the web
- Reviews, credentials and specifics that build trust
See what it's bringing in
Visibility only matters if it turns into work, so we track that too.
- Google Search Console and Analytics set up
- Call tracking, so you see calls from the site
- Form and booking tracking
- A monthly page showing what came in
An honest note: nobody controls Google's rankings or what an AI assistant says, and anyone promising you “#1 on Google” is guessing. What I can do is make sure your site gives search engines and AI tools everything they need to recommend you — and then show you the numbers.
Estimator widgets
Give customers a reason to call you first.
When someone needs a new roof, their first question is “roughly what will this cost?” Most contractor sites answer it with “call for a free quote” — so the homeowner calls three companies, or fills out a form and waits.
My roofing estimator answers it on the spot. The homeowner types their address, the roof is measured from aerial imagery, and they see a price range for the materials they're considering — based on your prices, in under a minute. Then they're asked for their details to book the inspection. The contractor who gives a real number first is usually the one who gets the call.
- Priced from your own numbers, in your colours, on your site
- Storm-damage visitors are offered an inspection rather than a retail price
- Every lead arrives with the job details already filled in
- Tracked step by step, so you can see where people drop off
The same idea works for most trades where price is the first question:
- Roofing
- Gutters
- Window cleaning
- Fencing
- Painting
- Lawn care
- Tree service
Selected work
Sites built the way I'd build my own.
Auto repair
Hartwell & Sons Automotive
A full identity and site for an independent shop — built around the one question every customer arrives with.
Read the case study →
Auto repair · Eddy, TX
Moore Automotive
After a wreck on I-35 I ended up in their lot. They fixed the car fast — so I built them the website.
Read the case study →
Legal · Texas parole
Whitaker Law
A parole practice, built around the person who actually fills in the form — his mother, not him.
Read the case study →
Who you'd be working with
Why someone who optimized for Adobe is building sites in Austin.
For fifteen years my job was finding the friction in other people's websites — the extra form field, the buried button, the headline that answered the wrong question — and proving with data what happened when we fixed it. Eight of those years were at Adobe as a Senior Business Consultant, then as Director of UX Strategy at Evolv AI.
That work is rigorous and it is well paid, and it also happens at a distance. The businesses I most enjoy helping are the ones where a fixed website changes something that same week — where ten more calls a month is a real difference to a real person, not a rounding error on a dashboard.
So this is a deliberately small practice. I take on a limited number of Austin businesses at a time, I do the work myself, and I stick around afterwards to help you grow.
- Senior Business Consultant, Adobe — 8 years
- Director of UX Strategy, Evolv AI
- Top-rated speaker, Adobe Summit
- Webflow Certified Partner
- Creator of the CONVERT audit framework and Split Test Pro
Pricing
Plain numbers, before you pick up the phone.
Every job is quoted properly, but you should know the neighbourhood before you spend twenty minutes on a call.
Conversion audit
Your site is fine. It just isn't converting.
$950
one-time · delivered in three days
- A structured pass over the whole site, using the CONVERT framework
- A prioritised list of changes, ranked by impact against effort
- An SEO and AEO check: can Google and AI tools tell what you do and where?
- A thirty-minute walkthrough so you know what to do first
- Works on a site I didn't build
- Credited in full against a rebuild within 60 days
Website rebuild
A new site, start to finish.
from $4,500
one-time · 50% to start, 50% at launch
- Design and build in three to four weeks
- Up to six pages, copywriting included
- Designed around the call, booking or quote request
- Mobile-first, fast on a phone in a parking lot
- Local SEO and AEO structure, with schema markup
- Google Business Profile cleaned up
- Call tracking installed, so you can see what it earns
After launch
Then someone has to look after it.
Every build comes with a plan. Most people take Care.
Foundation
Kept safe and online.
$195/mo
- Hosting and daily backups
- SSL, DNS and uptime monitored
- Security updates
- One edit request a month
Care
Looked after properly.
$395/mo
- Everything in Foundation
- Unlimited edits — one at a time, two business days
- Google Business Profile managed
- Reviews watched and answered
- A monthly page showing calls from the site
Growth
Improved, and advised, every quarter.
$795/mo
- Everything in Care
- Full call tracking and reporting
- A quarterly growth call — what to do next online
- A conversion and search review every quarter
- One improvement built each quarter
- Priority turnaround
No setup fee, no contract, cancel with thirty days' notice. Estimator widgets can be added to any build and are quoted per trade. Law firms, dental and medical practices are quoted on a call — the scope and what's at stake are both different.
Common questions
The things people ask before they call.
What's the difference between SEO and AEO?
SEO gets your business into Google's search results and map pack. AEO (answer engine optimization) gets it into the answers people now get from ChatGPT, Google's AI Overviews, Siri and similar tools when they ask something like "who's a good roofer in South Austin?". They overlap a lot: both reward a clear, fast site that states plainly what you do, where you do it, and answers customers' real questions. Every site I build is set up for both.
Will a new website actually get me more calls?
A website can't create demand, but it decides how much of the demand you already have turns into calls and bookings. I design every page around the one action that matters for your business and install call tracking, so you can see what the site produces rather than taking my word for it.
What is an estimator widget, and do I need one?
It's a small tool on your site that gives a visitor a real price range for their job in under a minute, using your own prices, and then asks for their contact details. The roofing version measures the roof from aerial imagery using just the address. It's worth having when "roughly what will this cost?" is the first question your customers ask, because the business that answers it first usually gets the call.
How long does a new website take?
Three to four weeks for a typical rebuild of up to six pages, including copywriting.
Can you improve the website I already have?
Yes. The conversion audit works on any site, including ones I didn't build. You get a prioritised list of changes ranked by impact against effort, and a walkthrough so you know what to do first. The free site review is a shorter version of the same thing.
What does it cost?
A conversion audit is $950. A website rebuild starts at $4,500. Care plans after launch run $195, $395 or $795 a month, with no contract. Estimator widgets are quoted per trade. Law firms, dental and medical practices are quoted on a call.
Start with a free review
Send me your site. I'll tell you what's costing you calls.
A short, specific written review of your current site — what's working, what isn't, how findable you are on Google and in AI answers, and the two or three changes I'd make first. Free, no obligation, and yours to keep whether or not we work together.
Or just call 817-395-2079.