Austin, Texas
Fifteen years making Fortune 500 websites convert. Now working on yours.
I'm Sol Osiatynski. I spent my career running conversion optimization for Adobe and Evolv AI — testing, measuring and rebuilding pages for brands with millions of visitors a month. Capital City Digital, based in Austin, brings that same discipline to local service businesses.
No pitch deck, no retainer talk. Just a straight read on what your current site is costing you in calls.
Why most local sites underperform
Most local websites explain what you do. Almost none of them ask for the work.
Three things go wrong on almost every local business site I look at, and “make it prettier” fixes none of them.
It doesn't look like what you are
The polished ones bury what the customer came for — the phone number, the hours, whether you can fix it today. The dated ones do worse: thirty years of doing the work properly, and a page that reads like a weekend operation. Either way the site is describing a business you aren't.
Whoever wrote it has never done your job
Most local site copy comes from a designer filling a text box — "quality service you can trust," "family owned and operated." Nothing only you could have said. Meanwhile the questions people actually arrive with — what this usually runs, how long it takes, whether you've seen this before — go unanswered until they call. If they call.
It was built once and abandoned
Handed over, never touched. Hours go out of date, the SSL certificate lapses, the Google listing drifts out of sync, and reviews go unanswered. A site is a thing you keep, not a thing you buy.
What I do
Three things, done properly.
Most shops sell you a build and disappear. The build is the easy part — what makes the difference is the year that follows it.
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The rebuild
A new site in three to four weeks, designed around the one action that matters for your business — the call, the booking, the quote request. Mobile first, fast on a truck's LTE connection, written in plain language, and structured so Google understands what you do and where you do it.
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The care plan
Hosting, backups, and monitoring for uptime, SSL and DNS, so a lapsed certificate never takes you offline for a week. Unlimited content edits, one at a time, back within two business days. Google Business Profile kept current, and reviews answered on a schedule.
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The conversion work
The enterprise part, sized honestly. On a site with real traffic that means live experiments measured properly, one at a time. On a single-location business it means a structured audit and a prioritised list, because a few hundred visitors a month cannot produce a trustworthy test and I won't pretend otherwise. Either way: decisions from evidence rather than taste.
Selected work
Sites built the way I'd build my own.
Auto repair
Hartwell & Sons Automotive
A full identity and site for an independent shop — built around the one question every customer arrives with.
Read the case study →
Auto repair · Eddy, TX
Moore Automotive
After a wreck on I-35 I ended up in their lot. They fixed the car fast — so I built them the website.
Read the case study →
Legal · Texas parole
Whitaker Law
A parole practice, built around the person who actually fills in the form — his mother, not him.
Read the case study →
Who you'd be working with
Why someone who optimized for Adobe is building sites in Austin.
For fifteen years my job was finding the friction in other people's websites — the extra form field, the buried button, the headline that answered the wrong question — and proving with data what happened when we fixed it. Eight of those years were at Adobe as a Senior Business Consultant, then as Director of UX Strategy at Evolv AI.
That work is rigorous and it is well paid, and it also happens at a distance. The businesses I most enjoy helping are the ones where a fixed website changes something that same week — where ten more calls a month is a real difference to a real person, not a rounding error on a dashboard.
So this is a deliberately small practice. I take on a limited number of Austin businesses at a time, and I do the work myself.
- Senior Business Consultant, Adobe — 8 years
- Director of UX Strategy, Evolv AI
- Top-rated speaker, Adobe Summit
- Webflow Certified Partner
- Creator of the CONVERT audit framework and Split Test Pro
Pricing
Plain numbers, before you pick up the phone.
Every job is quoted properly, but you should know the neighbourhood before you spend twenty minutes on a call.
Conversion audit
Your site is fine. It just isn't converting.
$950
one-time · delivered in three days
- A structured pass over the whole site, using the CONVERT framework
- A prioritised list of changes, ranked by impact against effort
- A thirty-minute walkthrough so you know what to do first
- Works on a site I didn't build
- Credited in full against a rebuild within 60 days
Website rebuild
A new site, start to finish.
from $4,500
one-time · 50% to start, 50% at launch
- Design and build in three to four weeks
- Up to six pages, copywriting included
- Mobile-first, fast on a phone in a parking lot
- Local SEO structure and schema
- Google Business Profile cleaned up
- Call tracking installed, so you can see what it earns
After launch
Then someone has to look after it.
Every build comes with a plan. Most people take Care.
Foundation
Kept safe and online.
$195/mo
- Hosting and daily backups
- SSL, DNS and uptime monitored
- Security updates
- One edit request a month
Care
Looked after properly.
$395/mo
- Everything in Foundation
- Unlimited edits — one at a time, two business days
- Google Business Profile managed
- Reviews watched and answered
- A monthly page showing calls from the site
Growth
Improved every quarter.
$795/mo
- Everything in Care
- Full call tracking and reporting
- A conversion review every quarter
- One improvement built each quarter
- Priority turnaround
No setup fee, no contract, cancel with thirty days' notice. Law firms, dental and medical practices are quoted on a call — the scope and what's at stake are both different.
Start with the teardown
Send me your site. I'll tell you what's costing you calls.
A short, specific written review of your current site — what's working, what isn't, and the two or three changes I'd make first. Free, no obligation, and yours to keep whether or not we work together.
Or just call 817-395-2079.